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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. You've ignored the core of your web content strategy for too long. Today, most of the content on the web is text. The Associate Director Web Content Strategy will report to the Director of Internet Communications. Content strategy for the web by Kristina Halvorson is a must read for anyone developing digital services of any kind. Dan, as I understand it, a “content strategy” is an approach to Web development where you focus on the information the customer needs to successfully achieve the various tasks they must (or may) do with you. Let's redraw the quad and give the strategic core the place it deserves. Kristina Halvorson – Content Strategy for the Web. We search for it in articles, blog posts, product descriptions, reviews, and more. Too often the focus is on technology and not on what actually matters, content. It's All About the Text, Baby Text is everywhere. How can you realize the value of content while planning for its long-term success?